Donna Sangiorgio was born in northern Italy with a strong passion for popular tradition, fairy tales and south east asia. She moved to Rome at the age of 19 where she studied popular traditions and anthropology. Her researches have been focused on ethnic minorities in Laos and Viet Nam where she lived for few months every year during the research time. Her life is a combination of opposites which comes natural to her: she has been breathing glamour, beauty, fashion and luxury through her nostrils since she was a kid as her mother has always been working in fashion and she loves to spend time for her researches on top of asian mountains, living in huts without electricity, isolated from the rest of the world. The fascinating side of events for her is making ideas come real. It’s now almost 15 years she has been working in events management, in the beginning at the production level but due to her strong creativity and empathy she soon dedicated herself to the project designing and to the communication strategies. In the last years she has been working as strategy director in a worldwide known company based in Rome and some of her clients in the years have been American Express, Sony, Disney, Warner Bros, Jaguar, Hermes, General Electric, ILR, Royal Hashemite Court. Special private events have always been her passion. She believes in the power of freedom, in the relevant role of creativity in life, in sparkles which can make everyone’s life better.